Grand Rapids (WZZM) - You may be seeing a lot of pink around town and it's not just for Valentine's Day.
Many area businesses have turn their storefronts and lobby's pink, like Gina's Boutique on Monroe Center.
It's to help bring awareness to breast cancer and breast cancer researcher in the month of February. It's backed by the Susan G. Komen Foundation.
To talk a little more about this initiative is Tanya Horan, the Community Events Coordinator for the Susan G. Komen Foundation here in Grand Rapids. Click on the video link to watch the interview.
To learn more about the Experience Pink initiative, click here. For more information on Susan G. Komen in West Michigan, click here. To learn more about breast cancer, click here.